Brand Designer

About Infusion Investments: Infusion Investments is a dynamic and innovative company with diverse subsidiaries operating in various sectors. Our commitment to excellence, creativity, and forward-thinking drives our success in the market. As we continue to expand our portfolio, we are seeking a talented and passionate Brand Designer to join our team and contribute to the visual identity of our brand and subsidiaries.

Job Description: As a Brand Designer at Infusion Investments, you will play a crucial role in shaping and maintaining a consistent visual identity across all our subsidiaries. You will collaborate with cross-functional teams to create compelling and visually appealing designs that resonate with our target audience. The ideal candidate will have a strong portfolio showcasing expertise in brand development, visual storytelling, and a keen eye for detail.

Responsibilities:

1. Brand Development:

   • Lead the development and evolution of the Infusion Investments brand and its subsidiaries, ensuring alignment with the overall corporate strategy.

   • Collaborate with key stakeholders to understand brand objectives, values, and target audience.

2. Visual Identity:

   • Design and maintain visual elements such as logos, color schemes, typography, and imagery to ensure a cohesive and distinctive brand presence.

   • Create style guides and brand manuals to communicate design standards and guidelines across the organization.

3. Collaboration:

   • Work closely with marketing, product, and communication teams to translate business objectives into visually compelling design concepts.

   • Collaborate with external agencies or freelancers for specialized design projects when necessary.

4. Subsidiary Support:

   • Develop and manage visual identities for each subsidiary under the Infusion Investments umbrella, ensuring a unified brand image.

   • Provide design support for subsidiary-specific marketing collateral, websites, and promotional materials.

5. Digital and Print Design:

   • Create engaging designs for both digital and print platforms, including social media graphics, website elements, brochures, presentations, and other marketing materials.

6. Market Research:

   • Stay abreast of industry trends, competitor branding, and design innovations to ensure the brand remains relevant and competitive.

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.

• Proven experience as a Brand Designer, with a strong portfolio showcasing a range of design projects.

• Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of branding principles and design trends.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects and meet deadlines.