Graphic Designer for YouTube Channel

We're a Health & Fitness YouTube channel (52k subs) looking for a fantastic thumbnail designer.

We aim to produce 1 video every 2 weeks.

Deadline: Feb 15, 2023

About the job

Establish Brand vibe

We’re changing our channel brand in two ways:

1. Instead of being hyper-focused on weight loss, it will be about Health, Productivity, and Life Improvement as a whole, with weight loss woven into each video as fits.
- Think: bring the production and storytelling of the productivity niche to weight loss.
2. Change the look and feel from the banner, thumbnails, in-video graphics, pacing and vibe to the clean, clear, minimal and gender-neutral vibe seen in some productivity channels like Nathaniel Drew, Matt D’Avella, and Ali Abdaal.

You will work with Richa (one of the co-founders and the protagonist in the videos) to translate this targeted vibe into a brand aesthetic (banner, palette).

We will be pivoting to this new aesthetic as soon as we have it established.

Produce new thumbnails

You will own and drive this process:

1. Idea generation.
- This will require you to stay up to date with current trends/best practices within the thumbnail space while balancing these ideas with the established brand vibe we are targeting.
2. Coordinate with production team to capture assets necessary for thumbnail.
- This includes everything from framing, facial expressions, content of the photos, and anything else necessary to make the thumbnail highly clickable.
3. Iterate on steps 1-2 rapidly to produce 2-3 high-confidence thumbnails per video.
- No more than 24h turnaround time to produce variations addressing last feedback.
- You will need to be able to stand your ground and raise concerns when you feel suggestions contradict the brand vibe and/or clickability. You cannot outsource your judgment and fall into “I will do whatever you tell me” mode.
4. Track performance of published thumbnail in real-time and switch thumbnails if you sense one of the other backup thumbnails from step 3 will attract more viewers.
- This requires know-how of YouTube analytics, baselines, and an understanding of how to interpret data.

Revive old videos

You will own and drive the process of:

1. Identifying which videos are worth reviving through change in title and/or thumbnail.
2. Do steps 1-3 from “Produce new thumbnails” section for the identified videos.
3. Run A|B tests in TubeBuddy and track their performance.
4. Repeat steps 1-3 until either video takes off or is reevaluated to not be worth reviving.

Ideal Candidate

A lover of YouTube.
Has produced 30+ YouTube thumbnails in past year.
Enjoys the clean, clear, minimal style of Cajun Koi Academy, Samuel Suresh, Matt D’Avella, etc.
Knowledge of lighting, camera, etc. to be able to collaborate with the photographer to capture good thumbnail assets.
Excellent Photoshop skills.
Hunger and strong urgency to prove you can grow viewership by 10-50x by producing highly clickable thumbnails.
Wants to go through courses on producing great thumbnails and executing data-driven tests on YouTube, and applying them in context of our channel.
Not afraid to ask questions and raise concerns.
Refuses to stop thinking and raising concerns no matter how long the iteration process goes.
Produces variations within 24h.
Knows how to read and interpret YouTube data.
Knows how to create good data-driven experiments.
Excellent communicator in async working environment.