Visual Search

April 15, 2020

Visual Search — c. 2020 First concept and prototype with KWar — c. 2017

NikeFit

March 05, 2020

NikeFit Prototyping — c. 2019 Nike Fit is a transformative solution and an industry first — using a digital technology to solve for massive customer friction. In the short term, Nike Fit will improve the way Nike designs, manufact...

Nike Epic React AR — Pause

March 03, 2020

Nike Epic React AR — c. 2018 Tap to pause animation. Nikes first AR experience with inline product available on the Nike App during the launch of the Nike Epic React. Developed with Eric Jensen

Nike Epic React AR

February 25, 2020

Nike Epic React AR — c. 2018 Nikes first AR experience with inline product available on the Nike App during the launch of the Nike Epic React. Developed with Eric Jensen

NCX Design Language

February 20, 2020

Nike App NCX (Nike Consumer Experience) Design Language — c. 2018 Design Team Thomas Guy Roy Tatum James DeBrock David Bags Anna Lott Contributions from Monty Plummer, Adam Guzman, Jeremey Fleischer, Tais Bishop Nike App available on...

Nike Plus Unlocks

February 19, 2020

Nike Plus Member Unlocks — c. 2017 Available on the Nike App for iOS and Android

Nike NYC, House of Innovation 000 x Nike App | Request Received

February 18, 2020

Request Queue + Scan additional products — c. 2018 Request product from an in-store athlete, view the status of your try-on, scan additional products to learn more.

Nike NYC, House of Innovation 000 x Nike App

February 14, 2020

Nike App at the Nike House of Innovation — c. 2018 This flow demonstrates the ability to scan a product in-store and see store / online availability in one modular view. Customers are able to request sizes and colors to be delivered t...

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James DeBrock