Client Whisperer

November 14, 2017

Another quarter has gone by, which means another set of intra-company patches have been designed and awarded. Focus Lab patches are a way for us to recognize other team members for exemplifying some of these awesome characteristics. A ...

Rescue Ranger Patch

November 14, 2017

As @John Oates mentioned, we just released a new set of patches for the team. I chose to take on the "Rescue Ranger" patch. It's meant to personify a team member who swoops in to save the day in any capacity. I went down the maritime rou...

Website Jam Session

October 28, 2017

We started a new process at @Focus Lab. Each new project gets a "Jam Session" where all available designers on the team spend a small bucket of time collabing on design. It starts with a rundown on the projects goals, strategy, potential...

How It Works Collab pt. 2

October 27, 2017

@JT Grauke organized a design collab party with the design team to flesh out some initial visual directions for a new project he's working on. This was my take on the brief that he gave us. It was a really fun exercise with no strings at...

The power of good writing ✍️

September 23, 2017

A great new write-up from team member @Clea Hernandez all about "Messaging". If you love good writing, this post is for you. Clea is a wicked word wizard. Read it here: http://focuslabllc.com/digest/messaging-what-it-is-and-why-you-ne...

Animation Guidelines

August 26, 2017

We are stepping up our animation game and adding motion guidelines into our client deliveries. Huge props to @William Kesling for upholding our standard "Make it better". Check out this rad video bumper we made for Serverless as well.....

Can Design Process

August 12, 2017

A little look into the process behind the new Service Brewing can designs. 1. Start on paper 2. Move to digital 3. Surround final can with fireworks. 4. Team hugs for an awesome collaboration across a variety of skills. Props to @Chase T...

Identity Deliveries

August 07, 2017

For years I've worked hard to make our brand identity deliverables as robust and story driven as possible. This allows the client to grasp both the depth of thought and ideation process in a given design sprint. Shipping them always prod...