Peachy offers a new outlook on insurance and appeals to a younger audience that is accustomed to brands with approachable personalities. We wanted to convey an identity that felt caring, loving, warm, lighthearted, optimistic, enjoyable,...
A hand-drawn illustration style conveys friendliness and approachability, which aligns perfectly with Peachy’s brand. We added a bit of subtle motion that still felt aligned with Peachy’s brand attributes: Modern, Relatable, and Trusted....
Peachy brings a fresh face to insurance, with a team that uniquely understands the needs and concerns of the modern family. We wanted to convey an identity that felt caring, loving, warm, lighthearted, optimistic, enjoyable, and protecti...
Here are some early illustrations from our work with Peachy. Looking to make insurance more approachable, we first worked to define a new name for their startup. Peachy was an early winner. We followed that with a visual identity rooted ...
One of my favorite project pasttimes is naming a company. I've had the pleasure of naming a dozen or so companies in my tenure at Focus Lab and—hey—many of those actually saw the light of day and grew into really great companies under th...
