From Golfkick to Arccos, we took quite the naming journey while building up this brand. Because the name was still in flux during the design study phase, we had to make the logo mark flexible enough to work with any option we landed on. ...
Check out the new case study for Arccos Golf (one of Fast Company's top 50 most innovative companies of 2018!).
Arccos Golf is a connected technology startup that focuses on self-improvement through stat tracking.
Digital Surgeons | I...
I envision Arccos evolving their tech into the sports fashion segment in the future. I couldn't help playing around with assets from the design study we made when they were just a wee startup.
The brand backstory:
Arccos Golf is a conne...
