Caitie Sfingi

Caitie Sfingi is a Founding Partner of Merakite (merakite.com), a boutique data-driven marketing agency based in Boise, Idaho. With a background in design, psychology, and media ethics, Caitie helps new and growing companies develop ownable brand strategies, visual identities, and marketing processes. After nearly a decade working with startups and Fortune 500 companies, Caitie knows that lovable businesses start with empathy, not aesthetics. Today’s best companies make themselves valuable by genuinely aligning with their customers, not chasing the latest “hack.”
Caitie holds a degree from Stanford University in Science, Technology, and Society with an emphasis in Innovation and Organization.