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JSGD Fat Baby by JSGD

South Boston sushi & cocktail joint.

6 Shots

Icon elsewhere website fatbabysouthboston.com More

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Fatbaby web

Fat Baby Home Page

December 07, 2017

Check it out: http://fatbabysouthboston.com

Fat Baby Icons

Fat Baby Icons

December 04, 2017

As of last weekend, this baby is now OPEN! Find our custom icons sprinkled throughout the menu.

Fat Baby Secondary Logo + Custom Icons

Fat Baby Secondary Logo + Custom Icons

December 01, 2017

We developed a secondary logo for Fat Baby to complement their unassuming neon sign on the restaurant exterior - the only signage they're using. And we had to make some baby icons I mean c'mon...

Fat Baby Menu Design

Fat Baby Menu Design

November 30, 2017

The final menus. We ultimately decided to print them on white due to the restaurant's dim interior, but we sure were feeling this salmon color.

Fat Baby Branding Concept

Fat Baby Branding Concept

November 30, 2017

Early exploration of an icon style and color palette.

Fat Baby Logo

Fat Baby Logo

November 28, 2017

This project has been our (fat) baby for the past few months, and we humbly admit that we are so in love with the branding of Southie's newest sushi joint.