Learn to critique designs, complete user research, wireframe, prototype, and design for web and mobile applications.
Unit 1: Introduction to Design
Learn the user-centered methods and mindsets that entire businesses are using to improve their product experiences. Walk through the process of a design critique, explaining the goals and how to both give and receive feedback.
- Define design thinking, and the role of pain and opportunity
- Learn how to create empathy and journey maps
- Learn about data collection
- Learn how to create storyboards and roadmaps
- Learn the elements to critique and how to give and receive constructive feedback
Unit 2: Wireframing
In this unit, you’ll be introduced to wireframes and explore iterating and moving fast with designs through sketching.
- Create hand-drawn wireframes
- Create wireframes on a computer
- Iterate through ideas, visually
- Use wireframes to validate (or invalidate) assumptions and ideas
Unit 3: Discovery
Learn how to develop a product by uncovering real user needs. Explore three activities to learn from future customers: Experience Sampling, Field Observation, and Interviewing.
- Learn how to define a problem worth solving
- Learn how to find participants for research and how to interview users
- Learn how to run an Experience Sampling study and conduct a field observation
- Understand techniques for analyzing & synthesizing research data
Unit 4: Prototyping
Learn how to use Adobe XD, a tool for creating interactive prototypes and sharing them with team members.
- Understand the artboard workflow
- Learn how to use tools in Adobe XD
- Create simple prototypes
- Learn how to collaborate in Adobe XD
Unit 5: Building Interactions
Learn the major steps involved in designing websites, from gathering information to exploring potential concepts to iterating on a design. Identify and study UX design patterns used to solve problems in the user interface and influence the behavior of users.
- Learn mobile first design
- Learn behavioral design patterns
- Prototype with wireframes
Unit 6: Creating Products
Learn the role of design throughout product development and delivery and the process of designing digital products and experiences. Learn how to think through intuitive experiences and create products that meet both your goals and your end users’ goals.
- Understand “What is Product Design”
- Learn how to take fundamental design principles and apply them to product design
- Learn how to understand your user and design for your customer
- Determine product goals
- Understand user journeys
Unit 7: Visual Design
Breakdown the components that conjure the perfect aesthetic for web development. Create your own digital media files using Adobe Photoshop. Explore options for selecting typography for a site that contributes to a great experience. Learn how to select and layout type for responsive web applications.
- Understand aesthetics: Format, line, shape, size, texture, color, contrast, and balance, composition, spacing, and grouping
- Learn the 4 Ps of Problem Solving: Prep, Plan, Perform, Perfect
- Understand digital image and graphics files and their uses
- Prepare images for use in a wide array of media
- Set up a Photoshop document for creation of a wide variety of applications
- Make use of Photoshop's built-in tools to create a basic composition and photo adjustments
- Learn how to choose web fonts and layout type for the web
Unit 8: Content Strategy
Learn how to effectively organize and present different types of content on a page, including methods like Card Sorting and Site Maps. Learn why UX Content is so important, where you need it, how to create it, and how to ensure it’s effective. Understanding the basics of copyright and licensing in the United States is vital for anyone working in a creative field and may be required for UX content strategies.
- Understand the concept of information architecture and its relevance to website design and user experience
- Evaluate a website’s content hierarchy to improve its organization and structure to benefit user needs
- Recognize the standards utilized in Information Architecture and how to apply them
- Create written, visual, and other forms of detail-rich content to help, inspire and build trust with users
- Identify functions and other locations where UX content can support the needs and goals of website users
- Establish a clear personality and voice that guides communication and content creation
Unit 9: User Testing
Learn how to measure qualitative and quantitative aspects of design, including using A/B tests to determine the better of two approaches with a certain level of confidence.
- Learn about quantitative and qualitative data
- Learn A/B testing
- Understand the similarities and differences in goals and analysis techniques at this stage vs initial research stage
- Understand common pitfalls in testing and how to avoid them
Unit 10: Build a UX Portfolio
Create and curate a collection of your work that will most accurately reflect what you value as a designer/developer, what might be like to work with you, and finally, what to expect in terms of your output. Learn techniques for delivering effective presentations so you can help guide decisions, influence change, and make an impact on the business.