Revisting this logo after some time sitting with it with the client. After I did a logo process post on this a few weeks back, It was apparent that some people were not seeing the intended 'room' straight away.
Fortunately, the client has not been in a rush either, so when I approached her about these other perceptions, she agree it would be nice to see if we could play with it a bit more.
The main problem with the original I think was the 'door', this was looking too much like a chimney on a angled roof, with a dark sky above. I didn't see this at first, now it's quite apparent.
So the trick was to make it more door like, so having one slightly ajar I felt removed the chimney aspect, then adding a window I feel also helps remove the 'roof' perception. Also, the original door seemed too small in relation to the top of the ceiling, so have made the door bigger, with a more natural gap between top of door and ceiling.
But I am so close to this mark, it's hard for me to be really subjective. So please do offer up any thoughts on this.
Side by side comparison
Do you see a room or something else? I am not too bothered about people not 'getting it' immediately, that's all part of a logo being remembered. What I want is to avoid totally different perceptions.
over 3 years ago
I get it right away, but as a designer who is used to looking at the negative space, I'm not sure how much that counts for. I think you might actually be better served by asking non-designers for their opinions.
I loved the first one, but I can see how this new version would be easier for non-designers to interpret. P.S. Love these textures you set your logos on!
Can't help but think that window looks too 'awkward', breaks the simplicity I had intended for the logo.
Gonna try a version without a window, but still with the semi opened door. See if that's enough to make it work.
Bobby: Yeah, quite right, The client has given it to some of her friends etc to pass around, to see what first pops into mind.
Mark : I too liked the first one, but can see how the 'door' could convey a chimney, so that's my focus right now.
This is such a minor detail that it may not matter, but I think most doors swing into a room; it was actually messing with my perception.
I love this concept of playing with positive and negative space, and you are really very close to finding it. What you're able to do with the simplicity is blowing my mind.
I loved the simplicity of your original concept with just a door. The corner feature drew one into the logo and the balance was spot IMHO. I can see how it could be interpreted as a chimney on a roof scape but thats just part of the charm. I reckon the client has driven you down a road unneeded here with the window and the door ajar, but then again the client has a large say in the process I guess as they're the one paying the bills!
However I still reckon you had it nailed on first go Graham - but this wouldnt be the first time a client has made an unfussy logo into a literal iteration of the original and it certainly won't be the last!
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