Logo idea for a young interior structural designer. She focuses on the actual interior refurbishments of houses and buildings. Everything from kitchen redevelopment through to living room and bedroom, as well as office space. So more structural than a 'interior designer', hence the need to give a architectural/CAD vibe, but without cornering her into any one area.
The brief required a logomark that would visualise her business if possible in a non cliche way.
Hence my plan to create a mono icon, formed from a form of negative space, to hint at a 'universal' interior, whilst given the impression of clean, smart, methodical lines and design. The whiteness almost represents a 'blank slate' from which Tamara then works from.
There is an element of precision and angular lines with the general feel of the logomark, trying to convey the accuracy of her work.
The logomark could be any room, so does not limit the association as she plans to grow into her business.
almost 4 years ago
very nice Graham. What font is that?
Dan : The font is Today Sans Serif from Scangraphic. I did play with Gotham and other similar styled fonts, but wanted something a little less 'rounded' but that still contained a hint of fullness, with a slight angular feel. :)
I'm going to have to get a budget for fonts sorted. Cheers Graham. Lovely stuff as always.
Nice one Graham. I didn't see the room at first but once it clicked I got a very nice 'aha!' moment
i agree with Dean, once you click on it the room stands out. well done.
Well done, sir! I also agree with Dean, the room is amazing. That «Aha!» moment will make people remember the logo.
Yea this is just lovely Graham, excellent use of negative space. The mark is genius.
This looks really nice, great unique feel to it.
Ohh thanks guys. Just heard the client loves it, so hoping little needs to be done. It did help that I took a screenshot of these comments a a means to back-up the logo.
Font choice is great. I think it goes perfectly. Nice work Graham!
really nice play with positive negative. glad the client likes it :)
realnice font-background-logo combination.
Three thumbs up.
Jake, Bob, SP, Robert : Cheers, frankly took a huge amount of idea exploration to end up with this. Actually started out playing with initials, which then changed to angled perspective versions, then the room sort of morphed from that.
by Graham Smith
Had to change the 2nd line, removed 'interior and structural' so now it's just 'Tamara Kauffman Designs'.
I now think it looks neater with this shortening of the 2nd line. I then reduced the width of the logomark so it now spans the same width as 'designs'.
So this pretty much is it I think. Client is totally happy with it in mono, which makes me happy.
almost 4 years ago
Revisting this logo after some time sitting with it with the client. After I did a logo process post on this a few weeks back, It was apparent that some people were not seeing the intended 'room' straight away.
Fortunately, the client has not been in a rush either, so when I approached her about these other perceptions, she agree it would be nice to see if we could play with it a bit more.
The main problem with the original I think was the 'door', this was looking too much like a chimney on a angled roof, with a dark sky above. I didn't see this at first, now it's quite apparent.
So the trick was to make it more door like, so having one slightly ajar I felt removed the chimney aspect, then adding a window I feel also helps remove the 'roof' perception. Also, the original door seemed too small in relation to the top of the ceiling, so have made the door bigger, with a more natural gap between top of door and ceiling.
But I am so close to this mark, it's hard for me to be really subjective. So please do offer up any thoughts on this.
Side by side comparison
Do you see a room or something else? I am not too bothered about people not 'getting it' immediately, that's all part of a logo being remembered. What I want is to avoid totally different perceptions.
over 3 years ago
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