Playing around with a second proposal (early stage). Here is the feedback I received from my client on the first concept.
_ _ _
"In general I like the ideal and the simplicity of what you created. We both agree that we like the general ideal but think that the seagull approach is a little to strong because we do mainly sell parts and offer a platform, the logistics are a small part of what we do. Keep in mind that there are other companies that only do shipping of boats and parts, and we dont want to fall into that category. Also we are missing the racing part."
Would appreciate some thoughts on this one, thanks in advance.
over 2 years ago
This looks very strong and clear Thomas, love what you did with the whitespace. I think your client is going to be pleased with this one!
Looks good though I think the three strokes visually don't fit in with rest. Also it makes the mark less abstract and therefor less powerfull and more cartoonish.
I agree with Floris... Sincerely I don't think it could work properly. It seems to me like a sign icon in sea-towns.
And, at first shot, it reminds me of shark, more than a boat.
yea, i was also wondering if the stripes need to be there. I think i was afraid that it would be too simple? I'm not sure, I somewhat like them, but at the same time i sort of agree with you Floris. Will see if anyone else has remarks on that.
Also thanks Yassine! I'll probably first add some colours and type to it before I show it to them.
I actually think the stripes add something and bring the 'racing' part your client requires into the mark, but maybe you could streamline the stripes more, maybe ascending in their width?
But looking good man, curious to see the end result.
I like your idea about making them ascending, will have a look how that looks :) thnx bro!
You're welcome, good luck with it :)
@Yassine: Think about it when you'd have the mark as a small emboid on your shirt, the stripes just would not fit in and feel awkward. I think a triangle replacing them is a better option.
Nice idea Floris
This is super solid! I think it's a great followup concept based on the clients feedback. I think it would look excellent even without the stripes, but the stripes are what immediately said "parts" to me as it reminded me of some sort of exhaust pipe.
Looking good Thomas. Dig the simplicity.
RE the 'speed lines' issue > was thinking you could also potentially play with something like THIS
Kind of a similar thought, but keeps things a bit more compact...
That looks rather nice :) very much appreciate all of your thoughts!
I hope you don't mind, I also played around a bit with Michael's rebound, as I thought your original shot reminded a bit on a shark, if you bring in colors this thought probably dissappears... had a look at sailing race boats and thought that Sail in the back is missing for me! just an idea, you know what you do the best :) http://tinyurl.com/3qjf34c
NIce and compact shape Thomas!:)
Looks cool, but I liked the gullusion better!
I agree with J, the seagull/sailboat combination had a stronger feeling!
That looks nice Daniel! Thanks again all for your feedback, will definitely make use of them :)
@Jeiji @Daniel Client liked the creativity of the first concept, but it was just not a perfect match for their business. He specifically asked "less gull, more racing"
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