Jean François was totally right. This looks better.
Now that I think about it, I remember hearing this advice before: to pair geometric sans-serifs with high-contrast serifs. I'd love to know more about why this works. Because when I found CamingoDos, it seemed to have structural similarities with Kepler ... and that method of finding pairings often works for me too.
In this shot, Kepler STD with Proxima Nova Condensed. Large: Kepler Light and Proxima Nova Condensed Bold, each at ~100px. Text: Kepler Regular at 18px.
Works splendedly! I recently came to the same conclusion myself only in my case it was regarding Gotham in combination with Minion Pro. I think it's a matter of contrast. Sans vs serif, classic vs. contemporary, geometry vs. caligraphy ... I would love to hear more elaborated thoughts on why this works though.
6 Responses
Pro
Tim Brown
Jean François was totally right. This looks better.
Now that I think about it, I remember hearing this advice before: to pair geometric sans-serifs with high-contrast serifs. I'd love to know more about why this works. Because when I found CamingoDos, it seemed to have structural similarities with Kepler ... and that method of finding pairings often works for me too.
In this shot, Kepler STD with Proxima Nova Condensed. Large: Kepler Light and Proxima Nova Condensed Bold, each at ~100px. Text: Kepler Regular at 18px.
about 2 years ago
Pro
Trent Walton
It definitely works & I'm curious to know if there's some sort of specific why as well.
I'm sold on Kepler— gonna keep that in my back pocket :)
about 2 years ago
Pro
Joni Korpi
Been thinking of using this combo myself. Just feels right somehow.
about 2 years ago
Pro
Natan Nikolic
Works splendedly! I recently came to the same conclusion myself only in my case it was regarding Gotham in combination with Minion Pro. I think it's a matter of contrast. Sans vs serif, classic vs. contemporary, geometry vs. caligraphy ... I would love to hear more elaborated thoughts on why this works though.
about 2 years ago
The caps have related structures here, but what about lowercase?
about 2 years ago
Pro
Joni Korpi
I think this H&FJ post answers why they work so well together: it’s the poise.
http://www.typography.com/ask/recentTopic.php?rtID=92
about 2 years ago