Most SaaS companies lose revenue due to poor UX. They invest in acquisition, but friction in onboarding, complex interfaces, and clunky workflows lead to:

❌ Low activation (users sign up but drop off)
❌ High churn (they leave before seeing value)
❌ Slow internal processes (sales & ops suffer)

At Equal, we fix broken UX to unlock growth.

🔥 What We Deliver:
✅ +10% revenue by optimizing ERP deal flows
✅ 15% faster task execution in enterprise apps
✅ 90% drop in order time—from 7 mins to 30 sec

We work with SaaS in Energy, ERP, AI & Construction to:
🔹 Convert more free users into paying ones
🔹 Improve retention & lifetime value
🔹 Streamline workflows for speed & adoption

🚀 Let’s find growth opportunities in your UX.

→ Book a 15-min call

Lisbon, Portugal

Member since Sep 2014

UX Design / Research

Product Design

Leadership

Founder at Equal 2018–Present

Freelance or contract opportunities

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