Brand Book Refresh

We are looking for a freelance designer for the below project

Project Overview

Fleetline Graphics is Botswana's leading Signage Manufacture partner. We are looking for a suitable designer to create for us fresh new brand book using our existing logo and some existing elements already created. Over the years the brand has morphed and we are now finding our style is not consistent across all communication platforms. We are looking for a improved fresh look, feel and perspective on our brand.

Scope of Work

Cement our Brand Tone of Voice in the new CI

Establish Clear Logo usage rules

Create a set of design templates for a variety of digital and print applications. Linkedin Insta FB Bulk Email Posters

Provide content creation guidelines

We recently launch company values with icons and need to complete the wording design for them.

Compile brand book

We will provide you with -

Current CI manual (Minimal) - Fonts - Logo and Colours -

Current Templates we have

Current Brand Tone of Voice

Target Market Demographic

Company 3 Uniques

5 Company Values Icons

Our Niche

Our Purpose Cause & Passion

Please provide

- A cost proposal for the work you intend to do.

Demonstrate your understanding of our business.

Demonstrate your desire to work with us on this project.

Be open honest and transparent that you feel you are the right fit for us.