view'd iOS App Icon & Logo Design by The Logo Smith
Presenting from the @thelogosmith aka Smith.β’ Logo Design Portfolio Archive.
A Dribbble Portfolio of #LogoDesigns #LogoMarks #BrandMarks #TypeMarks #WordMarks #Emblems #Symbols #Icons #BrandIdentities
βββββββββββ
β Client: view'd
β Designed: 2018
β Scope: Logo & App Icon Design
β Case Study Page: view'd Case Study
This is proving to be a fun and interest project to work on, mostly because itβs challenging. I like a challenge. Itβs challenging because there are a few direct competitors to VIEWβD: namely Skype and iChat, but this app has some practical advantages that could make it a worthy contender.
Getting the styling and branding right, and probably the iOS app icon in particular is really important.
I know for a fact that a nicely designed application icon is important, and can play a big role on someone choosing to download it, or place it pride of place on their main home page screen.
Its like the βdonβt judge a book by itβs cover; but a lot of us do.
To this effect Iβve chosen to adopt more of an overall visual graphic, than a regular logo. As in, the brand name and typography is pretty secondary to the actual eyeball, as this is what will ultimately be seen first.
Actually the same was true for the Feedly logo (which was also animated) and app icon design I did some years back, and thatβs still going strong.
There was more of a design focus on the cross platform application icon, that the actual logo as a whole. You rarely see the βfeedlyβ name (set in Helvetica).
β Read Moreβ¦ view'd Case Study
βββββββββββ
The Logo Smith aka smith.β’
β smith.gl/portfolio
β smith.gl/hire-smith
The Logo Smith aka smith.β’ β a British freelance logo designer extraordinaire β has over 28 Years Commercial Experience, in: Logo & Brand Identity Design; Logo & Brand Redesigns & Updates; Icon Design; Label & Packaging Design; Social Media Branding; WordPress Development (SEO, Security & Performance); Lithographic & Digital Printing; Reprographics; Advertising & Marketing.