I agree with @Vincenzo Petito. It's not a clear interaction. I wouldn't recommend moving the avatar slightly off screen, because that looks like it's broken or that the user's screen isn't wide enough.
@Stephen Olmstead@TJ Kohli Yep, lots and lots of unicorns. Also a fair bit of Cheetah 3D for the animation (screenshot attached) and Photoshop for the colourisation and other tricks. But, it is the unicorns that really make it.