Neil Shankar Fernet-Branca by Neil Shankar

I designed a responsive website for Fernet-Branca, an international liquor brand. I worked on this project as a freelancer at Flavor Group.

9 Shots

Icon elsewhere website us.fernetbranca.com More

Fernet-Branca — Banner

November 07, 2017

October 2017 — Every page has a banner at the bottom that serves as a big CTA. This encourages exploration throughout the site & is intended to improve conversion across several metrics (i.e. signups). Agency: Flavor Group Collabo...

Fernet-Branca — 3-col Grid

November 06, 2017

October 2017 — Everything on the site conforms to a responsive 3-col grid. Agency: Flavor Group Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev). us.fernetbranca.com

Fernet-Branca — Hero

November 06, 2017

October 2017 — Each of the main pages has a full-bleed hero & a featured card. This layout allows our photography to do the heavy lifting, regarding the user's first impression. The floating nav conforms to the 3-col grid, tying all ...

Fernet-Branca — Heritage Icon

November 05, 2017

October 2017 — The Fernet-Branca logo (left) was designed by Leopoldo Metlicovitz in 1901. 116 years later, it is still in use, without major modification. For the Heritage section of the Fernet-Branca website, I designed a 24x24 icon ...

Fernet-Branca — Age Gate

November 02, 2017

October 2017 — The first time user experience for all liquor websites involves passing an "age gate." For the Fernet-Branca age gate, we decided to use Facebook auth like in a standard signup flow. For the user, it's a one-click altern...

Fernet-Branca — Locator

October 31, 2017

October 2017 — Here's another example of the mobile selector UI. Agency: Flavor Group Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev). us.fernetbranca.com/buy

Fernet-Branca — Mobile Menu

October 30, 2017

October 2017 — I designed the hamburger menu as a full-screen state to give the UI a spacious and comfortable feel. On mobile, I decided to use this UI for all dropdown menus (for example, the country selector in the footer). All of the...

Fernet-Branca — Icons

October 29, 2017

October 2017 — This icon set is a crucial component of the overall information architecture for us.fernetbranca.com. We wanted to create a unified online presence by featuring UGC (#fernetbranca has nearly 90k posts on Instagram) on th...