Ah, the A/B Test. Which looks better? Which represents better? Moves better. Reads better. Works better. BetterBetterBetter.
You Dribbblers are all over the A vs. B, coming at testing from multiple angles. Some of you are creating testing tools allowing users to assess everything from website landing pages to email subject lines. Others are creating multiple options for clients and fellow Dribbblers to weigh in on.
Guillermo Mont designs for Guidebook, creator of mobile apps for events and places. Recently he pulled together onboarding screen options for the Guidebook app (middle row, left). He told us about the team’s thought process.
“When we decided to create an alternative onboarding experience, we began by pursing some specific objectives. Firstly, we wanted to introduce Guidebook to our users in a more fun and branded way. Our visual identity uses a lot of illustration so we designed some new ones and incorporated them into the flow.
“The Guidebook app has some built in networking. It’s a feature that is well made out but highlighted. Based off our data we found a good amount of our users sign up with Facebook as means to easily log in. It also helps to fast track the creation of a new Guidebook profile.
“The concept, visual design, and animation were all discussed among our designers and product leaders. We iterated upon the design and worked with our developers to get the flow implemented. We then tested the new onboarding internally by having our employees download and use a beta version of our app.
“So far all the feedback has been positive, and after a couple of small tweaks we’re looking forward to getting the new onboarding A/B tested out in the real world.”
Guillermo’s shot, plus 8 more shots from 8 more A/B-ing designers, below:
Top: Inka Matthew, George Kedenburg III for Facebook, David Sizemore for MailChimp. Middle: Guillermo Mont for Guidebook, Haziq Mir, Borrys Hasian for Rakuten Viki. Bottom: Aaron White for Formstack, Janna Hagan for Shopify, Jules Forrest for Optimizely.
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