Stef Hamerlinck Ghent

Hi there! I'm a brand identity designer and strategy consultant. I co-founded branding studio Ollie. I host a podcast and community called Let's talk branding.

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Sell your thinking — Sup folks! Made this cover for a new product that just launched. It's a new course called 'Sell your thinking'. This guide will teach you how to sell your thinking and ace your presentations. Check out the latest podcast episode if you want to learn more about it: https://www.letstalkbranding.be/home/sell-your-thinking Or check out the actual course here: https://let-s-talk-branding.teachab...
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Sell your thinking

July 08, 2019

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Honey Honey logo — Strategy, naming, and identity for a festival in Belgium. We rebranded it as 'Honey Honey festival'. I wanted a playful, fun vibe. The logo needed to be printed on merch a lot so I wanted that really popped. Posters and collateral coming up.
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Honey Honey logo

June 15, 2019

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Frames & Faces identity — A little teaser for our identity work on Frames & Faces, a fresh eyewear store in Deinze, Belgium. Really enjoyed this project. SOUND ON if you want the heavy baseline. Full case coming soon. Creative team: @Gil @Victor Dewildeman @Lukas Bultereys (photography) And me of course 😊
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Frames & Faces identity

April 03, 2019

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Frames & Fraces #2 — Logo idea for the eyewear concept store. Also discountinued because of readability issues and the compound shape looking a bit to much like lime leafs 😅
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Frames & Fraces #2

February 28, 2019

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Frames & Frames #1 — Style exploration for a new eyewear store in our area. In the end we went a different direction because it was a bit to playful, but still wanted to share it!
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Frames & Frames #1

February 27, 2019

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The logo is dead, long live the logo! — A little illustration I made for my latest article on the future of logo design. I talk about 10 evolutions that are shaping the future of logos. Would love to get your thoughts on this! Read the article here. https://www.letstalkbranding.be/home/logodead
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The logo is dead, long live the logo!

February 19, 2019

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Kommon Logo — Little logo animation for a fresh logo I created. Wanted to focus on 'kommon' traits so I created a custom typeface and a supporting line below that to enforce the direction.
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Kommon Logo

February 11, 2019

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2018 top 4 — Seems like black/orange/white was a thing for me in 18' Check out my #Top4Shots on @Dribbble from 2018 — See yours at http://dribbble.com/year/2018
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2018 top 4

January 17, 2019

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Tuk Tuk trip — Fun little identity project for the Tuk Tuk trip, a travel concept, I wanted to emulate a bit of the typical city signage (where TukTuk's are driving).
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Tuk Tuk trip

December 20, 2018

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Dark matter beer — Every once and a while an idea for a product pops into my mind and I can't resist trying to recreate how it would look like in real life. In this case: a dark stout beer namend 'dark matter'. The can would be matte dark of course.
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Dark matter beer

December 05, 2018

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Bantoe Identity — Been working on this identity for Bantoe, a responsible travel company that works with locals and for locals in Africa. We created a logo and identity that is friendly, adventurous and tried to avoid 'cliché's'. The mark is a combination of the last two letters but modified to look a bit more like a human.
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Bantoe Identity

November 08, 2018

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Travelsquare v2 — Another direction that was created for the travel project. This time something a bit more 'organic'. A square that is constantly moving and morphing into different shapes. The name of this company changed during the logo design proces so all directions kinda had to be put in the trash, but I did wanted to share some of the work.
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Travelsquare v2

November 02, 2018

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Travelsquare — Little logo direction that I really liked but didn't make the cut. The idea was to create a shape that reminds of a flag but also something that was abstract and iconic. I also tweaked the typography a bit to give it some more character and fit the angle of the logomark.
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Travelsquare

November 01, 2018

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Podcast episode: Haraldur Thorleifsson — A little visual I made for the latest podcast episode with @Haraldur Thorleifsson from @ueno. He talked about his ultimate dream for Ueno as designing a skyscraper and anything in it. I love the vibrant, colorful and great content @ueno. has been creating so this building constucts great pieces of content. If you want to hear the whole story, check it out here: https://www.letstalkbranding.be...
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Podcast episode: Haraldur Thorleifsson

October 10, 2018

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Habitat Cards — Really excited about the print work coming out for the Habitat project, an innovative real-estate brand. We have colored edges and 400gr high quality rough paper. Couldn't wait for them to be printed so created this little render.
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Habitat Cards

September 18, 2018

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Podcastbite 001 — Had a great conversation with Brand strategist Mark Pollard. His definition of strategy really stuck with me: "Strategy is an informed opinion about how to win." It has a couple of elements: - Informed: meaning you need to do your research, you need to be informed about the situation - Opinion: it's an opinion, not a fact, strategy is not science, it's the combination of science and empathy,...
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Podcastbite 001

September 11, 2018

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Habitat identity animation — Howdy! Happy to introduce you to a new identity project we've been working on for a real estate client. After developing a strong strategy we started working on the identity. This is a real estate agent that wants to do things different. The logo and identity is based on the concept of a simple 'house' like compound shape that keeps evolving, unfolding, expanding and contracting, because that...
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Habitat identity animation

August 02, 2018

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Ollie time! — Howdy! Exciting news: we are launching our new identity today. Cloud Studio is no more, say hi to Ollie, our design & strategy collective. Check out our brand new website www.olliebranding.com
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Ollie time!

June 27, 2018

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Protein Shake packaging — Direction for packaging design that did not make the cut. The idea was to create a girly yet classy packaging.
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Protein Shake packaging

June 06, 2018

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Beauville festival identity — Identity for a festival on a unique castle location. I created a dreamy, high-end look with a lot of whitespace, simple typography. By using organic shapes as masks and layering different images we created an interesting visual motif that was used troughout the online marketing campagin.
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Beauville festival identity

June 01, 2018

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The Juicery brand — Really excited to see this brand come to life. I've been working on the strategy, packaging and stationary. It was really cool working on this project. The images on the lables are all uploaded by actual customers. The idea behind the brand is to not be 'a guru' as many cold pressed juices present themselves. On the left you can see the brand manifesto I've written for them (there's another p...
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The Juicery brand

March 20, 2018

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Designers! What is your profession? — I did a poll in different communities about job titles in the design world and wrote an article about the results and findings on my blog. Read the full article: http://bit.ly/designjobtitles
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Designers! What is your profession?

February 19, 2018

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Spaced brand experience — Decided to work a little more on the #SPACEDCHALLENGE by @Dann Petty . I worked out the whole 'experience' of how you would recieve your package. You can check out the whole case on behance. https://www.behance.net/gallery/61661051/Spaced-Unearth-yourself
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Spaced brand experience

February 05, 2018

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Spaced challenge — Joined the #spacedchallenge by @Dann Petty . Created a little identity, logo and proposal for a new tagline: 'Unearth yourself'. Like my tweet for support! Or join the challenge :-). https://twitter.com/stefhamerlinck/status/956809229180047360 Check out some more identity options in the attachement
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Spaced challenge

January 26, 2018

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