Southampton Pedals - the humble beginnings I'm finally ready to share the extensive amount of work done over the years for Southampton Pedals, an independent guita pedal maker out of Guelph,...
Goshen Guitar Works, phase four: applications! With all the assets finalized, the various elements finally moved from the screen into the real world. The usual business cards, small logo banner...
Goshen Guitar Works, phase three: final assets After all this variation work, we settled on a list of final assets to use: - The main mark, in its main color scheme, then in black and white - T...
Goshen Guitar Works, phase three: fine tuning, secondary mark After the main mark got finalized in the previous step, we decided to see if simplifying things further for the secondary mark could be of interest...
Goshen Guitar Works, phase two: more stuff To anchor the project some more within the guitar world, I hunted down the official colors from the big two guitar manufacturers out there (Fender,...
Goshen Guitar Works, phase two: first digital pass After the sketches, it's time to do a first digital pass, draw the shapes, pick some typefaces, some color combos, etc. The first concept was base...
Goshen Guitar Works, phase one: sketches. Here are some of the sketches done while working on the mark for Goshen Guitar Works. The attachment shows the pages in order, from not so great w...