Approved by the client last night. I've generated some alternates, from clean to heavy grunge. In bonus, a double textured "in context" view at the bottom of...
October 17, 2012
Variations (typeface weights) attached.
October 11, 2012
Second coat of arms like concept.
October 05, 2012
A heraldry/coat of arms driven concept, nourished by the fact Sweden is still a kingdom.
Much bolder and aggressive shield like design. The UR monogram would also be used as a secondary brand element.
This first badge is quite simple, and would feature some pull bars in the middle.
Also, I'm trying to accomplish effects on my type such as this (the word ...
The rebranding and web presence redesign of this fine gentleman.
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