"MoleseyCo: The Great Outdoor Clothing Company" Logo Design

Finally we have the completed logo after a little bit of exploration.

"The Molesey Mascot was drawn from a photograph of my own Miss Charley (Black German Shepherd), a Alaskan Malamute, and elements (hairy scruff, shortened snout etc) of a wolf."

This main brand logo was also developed to break down into smaller logo lock-ups (see attachments) allowing the client a fair amount of flexibility in the use of the logo in various: packaging, merchandising, marketing and advertising situations.