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Finally we have the completed logo after a little bit of exploration.
"The Molesey Mascot was drawn from a photograph of my own Miss Charley (Black German Shepherd), a Alaskan Malamute, and elements (hairy scruff, shortened snout etc) of a wolf."
This main brand logo was also developed to break down into smaller logo lock-ups (see attachments) allowing the client a fair amount of flexibility in the use of the logo in various: packaging, merchandising, marketing and advertising situations.