#1 Company in Silicon Valley - Presentation Slide

As a web developer, design outside of beautiful code is often limited to showing off during presentations. I created this slide to help present a round of internationalization work on the Zendesk marketing website to the management team. The slide first conveys Zendesk's reach into the Japanese market, but then, the phrase translated reads "#1 Company in Silicon Valley." Apparently, such a boast should be put on your website to build trust with your Japanese users and prospects. It seems a preposterous notion in the American market, but ay, there's the rub of international marketing. It was a nice learning moment for those in the room unfamiliar with this cultural différance.

View all tags
Posted on Mar 21, 2013

More by Ross Chapman

View profile