I've been recently working with Kim Lyons (former The Biggest Loser trainer) in coming up with the brand identity for her new LA based, 'exclusive fitness center'.
The symbolism behind the angel wing is because of Kim's "guardian angels" that saved her when her car literally blew up on an LA highway. She had got out just in time, and the car melted to nothing however there was a pair of angel earrings that survived which she still has today, along with a tattoo of the wings on the back of her neck. Bonus points for being in Los ANGELes too.
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