WIth the "leak" that the new Seattle NHL franchise will be named the Kraken, I wanted to bring an emerald city vibe to a unique name in the form of this branding. I leaned heavily into the space needle imagery with some colors from the PNW. Hopefully that comes through and the creative teams can do Seattle proud for the real direction.
This is in no way affiliated with the NHL and is simply a concept. Check out the extra shots for some extensions of the brand!