Seattle Kraken Branding

WIth the "leak" that the new Seattle NHL franchise will be named the Kraken, I wanted to bring an emerald city vibe to a unique name in the form of this branding. I leaned heavily into the space needle imagery with some colors from the PNW. Hopefully that comes through and the creative teams can do Seattle proud for the real direction.

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This is in no way affiliated with the NHL and is simply a concept. Check out the extra shots for some extensions of the brand!