TJP Logo Design

15 Responses

  1. Graham Smith Graham Smith

    Revised after client comments. There was no real brief with this job, certainly no ideas on design direction, what I should or should not include. So it's been an interesting direction to take.

    We now have three icons representing the 3 core meanings : Truth=Greek Torch, Justice=Scales and Peace=Dove.

    The icons were tricky as with Justice and Truth, there is not a single common representative symbol.

    So some research later, turns out the most common symbol for Truth is the Greek Torch. Justice came down to finding the best fitting symbol, so I chose one half of the scales, a pair would be been to small. Peace was the easier one, but a little bit of a cliché. But in the end, a familiar symbol won out.

    Sometimes you have to go with the most obvious.

    Each icon tweaked so that the outer boundaries followed, where possible the inner curves of the circle, the dove being the better example. Still some tweaks required to the icons, but pretty much there.

    The client pretty much insisted on having a 'Unity - 3 overlapping circles' symbol incorporated, but I was initially quite hesitant. But with some tinkering, I was able to include it within the background and it actually works well. It helps 'unite' the 3 symbols together rather than having a black solid void surrounding them.

    Old tag line has been simply replaced with the web address.

    Now to work on colours.


    over 3 years ago

  2. Union Gasworx Union Gasworx

    Niiiiiiiiiiiiiice :)

    over 3 years ago

  3. Muhammad Ali Effendy Muhammad Ali Effendy


    over 3 years ago

  4. Cameron Moll Cameron Moll

    Really nice thinking here, Graham. The icons were immediately understood (flame one wasn't quite as recognizable as the others at first, but makes sense).

    over 3 years ago

  5. Graham Smith Graham Smith

    Cameron : I know what you mean with the flame. Im still open to changing this if I can find something more 'Truthy' but it's challenging one to symbolise in a tiny circle.

    I think possibly making the base a little more 'greek olympic torch' style could help.

    over 3 years ago

  6. Graham Smith Graham Smith

    Union & MAF : Cheers :)

    over 3 years ago

  7. Michael Spitz Michael Spitz

    Looks great Graham!

    over 3 years ago

  8. Leigh Taylor Leigh Taylor

    Nice Graham, really nice

    over 3 years ago

  9. Guido Schetters Guido Schetters

    Looking good, this one is much better. Must say the three overlapping circles in the back kind of reminds me of the anthrax symbol. Could be my sick mind ;)

    over 3 years ago

  10. Christina Olivas Christina Olivas

    Man I really love hearing about your process thanks for continuing to share it with us. This logo looks really great.

    over 3 years ago

  11. Logobird Logobird

    Nice work mate.

    over 3 years ago

  12. Jord Riekwel Jord Riekwel

    What I see: Truth, Justice, Twitter. ;)


    over 3 years ago

  13. Rob Sutton Rob Sutton

    Graham, I would have thought before seeing it that the overlapping circles would be way too intricate but it works, and the section of circle between the name and web address ties it all together. I like the black centre as opposed to your previous one.

    What face are you using for the web address, looks like it has some nice characters?

    Really nice, I bet they're delighted

    over 3 years ago

  14. Miro Keller Miro Keller

    I think the scale is pretty universally understood as justice, so you're on the right track there.

    As Cameron already said, the flame is the weakest (in understandability) of the three...

    over 3 years ago

  15. Graham Smith Graham Smith

    Rob : The font for the URL is Effra Bold by DaltonMaag, one of my all time favourite sans fonts. Used it a number of times for logo work, so clean and full bodied.

    over 3 years ago

keyboard shortcuts: previous shot next shot L or F like