Kettle Black Films - Branding

Kettle Black Films is a ‘film first’ content generation platform – focused on telling high-quality original stories through the visual medium. The company is split into two wings that function concurrently as ‘Branded Content’ & ‘Original Content’.

The identity reflects the belief and commitment that the brand swears by, i.e. strike the balance while remaining true to the medium. The logo utilizes the positive and negative space to depict balance while retaining top view of kettle as the final shape. Outside reel communicates the area of expertise of the brand. The colours show the area of operations of the brand. Black represents original content and white represents branded content that the company creates.

You can check out the full project here:
https://www.behance.net/gallery/91424117/Kettle-Black-Films