2013 iHeart Radio Music Festival - Logo Concept 1 - 3D Render

Following up on the previous shot (http://cl.ly/2y322V410W1G), this is a 3D Render of the logo in an environment meant to illustrate animated video reels that may be used at the event and in promotional materials.

Side-Note: this was my first weekend spending any real time with Cinema 4D -- don't be scared to try something new.