Adidas
This was a fun warmup exercise I did for Adidas. I challenged myself to look at potential ways to improve the 3 stripe icon, while still keeping the integrity of the brand. Below are the changes I made for the refresh. Hope you all enjoy!
+ Using the stripes to distinctly define the “A.”
+ Refining angles and spacing of the stripes for a more balanced and pleasing appearance.
+ Adjusting spacing between the logotype and stripes.
+ Redrawing the “Adidas” font using basic geometric shapes as my guide.
+ Opening up the tracking of the logotype for better legibility and consistency.
+ Addressing size proportion of logotype to stripes for clearer continuity.
adidas
apparel
athlete
athletic
bold
brand
icon
identity
logo
nike
puma
rebrand
reebok
sneakers
sports
stripe
stripes
triangle
typography
under armour
View all tags
Posted on
Jan 24, 2020
More by Michael Irwin View profile
Like