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I was invited to develop a personal brand for an up and coming boxer from Chicago in order to make him stand out in the market and also to increase his relevance as a professional boxer. During this process, I tried to represent some characteristics of his training methods and practices, and of himself as a boxer - strength, discipline and endurance - in a versatile piece with multiple applications.
I chose a clean and elegant style, creating a symbol that represents the characteristics we were looking for but without doing the obvious. This new symbol aims to increase the reach of the brand, leading it to people who still don't know the benefits of this sport and are not yet familiar with the routine drills.
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