Lettering for Celanese Corporation

Jlcelanese

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Celanese asked me to conceptualize and create the artwork for their new vision. My concept was to showcase the vision and mission words into their leading product's molecular structure and include the Celanese employees into the painting process with me. All the artwork was used to create this video [not directed/created by me]: http://www.youtube.com/watch?v=8aTEG6eQ2Jw. More shots of the work attached

To hear about my process in creating the artwork for Celanese's Vision 2016, you can watch an interview here: http://youtu.be/31Y6AIhbBis

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