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D4 Logo Challenge: Freight First. The brief mentioned one of the main objectives of the logo design was to reflect the company’s core values, which are trust and security, to move their customers product from point A to point B. Because of these core values, I made a play off of the “Safety First” sign we see on the roadways. The intention is that when folks see this logo, they’ll feel comforted knowing Freight Forward is transporting their products safely and efficiently.
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