Craig Donovan

Coffee Repair Logo Ideation and Final Design

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I did this as a side project for a colleague at work; they have a family member who is launching their own coffee repair machine business.

They were happy for me to have a lot of free reign on the logo designs, as long as cogs were included to signify that repair was the key part of their business, not coffee making.

There was a lot of iteration in Sketch and review and feedback from the client before we reached the final logo.

The final logo they chose best encompasses the iterations into one final logo and I feel the colours used helps customers know what the logo is representing.

The logo for now will be used on business cards.

Please let me know your thoughts and if you love it leave an 'L'!

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