021 - Alphabag Manifesto

Keyword: Styling

Business people often have the impression that design is only about styling. Whether or not you buy the argument in its entirety, most design studio founders would agree with this statement.

Sometimes it is hard to let your client know about your philosophy of tackling design projects, they will ask questions like, how are you going to handle your team and resources in order to meet the deadline? How are you going to make sure the decision-maker agrees on your design proposal and direction? How can you guarantee the quality under constant change requests throughout the project? The answers to those questions are all related to styling.

The way we understand the word styling in Unicorn Vision is not only about the design style, but also the work style, communication style, and delivery style. Those criteria combine together to result in a happy client-vendor relationship. You will probably have a clear idea of how well your style has been expressed during the project, by that time you will get a sense of how it will end up with.

By Kevin Hon Chi Hang on 2020/01/20

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