This is going in another art direction. I am trying another style more akin to the concept and name.
about 1 year ago
This is wicked.
man, LOVE this.
Great work. I usually get annoyed with the distressed grunge trend but I really like it here. It looks as if the mark belongs to a long established brewery or bar.
I love the icon, mixing the key with the barley. Also really dig the texture treatment.
The wrapped text was really hard for me to read. I literally had to tilt my head all the way to the side to start reading it and all the way to the other to finish. Could just be me though.
I love the key and barley mark here too. I agree with @Ben Suarez about the wrapped text. I think if the overall length of the "Beer Club" text was the same length as the "Underground" text, it would work, but here it seems off. What if you wrap the "Underground" part above the mark in an arch and the "Beer Club" at the bottom in a reversed arch?
@Ben Suarez and @Kevin Burr thank you very much for your comments. This is one application of the identity, I am going to upload in a few days other materials. I have a very similar application to what you say Kevin. I will consider the reading of these words.
I like the way the "Underground Beer Club" text is treated. I think the issue of making it a bit hard to read is that there isn't much distinction between the O's and D's in Underground, I read "Unoergrouno" at first.
love this, so much
@Freedom Art Inc. Thank you for your suggestion Jose.
Very nice layout, Martin!
by Martin Azambuja
Working on a beer packaging.
Soon I will post the entire project.
about 1 year ago
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