Work in progress - logo for a London based Artisan Breadmaker, the marque is based upon the imperfect form of a ball of dough: starting point for the produce becomes starting point for the brand.

A series of alternating shapes all loosely resembling a circle, yet retaining the organic form has been created to allow the 'logo' to live by organically changing shape in subtle motions whilst retaining the crux of the identity.

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