I was asked to create the User Experience for this very complex project, involving eight studios in five countries. The project had 4 phases launching over two months promoting the centerpiece live global (156 countries) sing-a-long event, directed by Chris Palmer. Site featured an interactive "Love Drawing" and user-recorded sing-a-long video (UGC karaoke tool), and supported the charities of RED and Global Fund, along with promoting a limited-edition music CD featuring John Legend, Dave Matthews, U2 and Playing for Change.
This project won a 2010 Webby Award for Best Integrated Campaign, a One Show award, and a Cannes Lion, and was FWA site-of-the-day.
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