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The CTO of a resort in Las Vegas was concerned about the user experience a different creative vendor was producing for a redesign of the native iOS app. He felt as though what was being designed was a direct duplication of the mobile web experience and requested fresh eyes to present new creative concepts.

I worked with BAs and Product Owners, along with the Las Vegas Gaming Commission to ensure all ideas were in compliance and feasible.

THE CONCEPT:
How do you make the app sticky when a guest typically goes to Vegas 1.6x per year? We introduced casino games that loyalty card holders can play. They are provided a set amount of chips to play every 24 hours. If they run out of those chips, micro-transactions can be made to buy more. The points translate into loyalty points where users can purchase real items - such as comped rooms, food, buffets, tickets, etc.

CREATED & PRESENTED: March 2019
CREATIVE DIRECTOR: Stephanie Carley
CONTRIBUTOR: Allan Rosales & Ben Neal

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