Lending Brand

16 Responses

  1. Bill S Kenney Bill S Kenney

    Working out some new concepts for a branding project with @Charlie Waite

    Created with the Focus Lab team

    likes

    about 1 year ago

  2. Riki Tanone Riki Tanone

    Curious about the thought process behind the coffee stains (I'm assuming that's what the circles are) for a bank?

    likes

    about 1 year ago

  3. Jeremiah Adkins Jeremiah Adkins

    While beautiful, without any context the imagery doesn't really connect to the words. Interested to see more.

    about 1 year ago

  4. Jeffrey Kam Jeffrey Kam

    @Riki Tanone Wow I didn't realize that before you mentioned it. It's possible that he didn't intend for that connection

    about 1 year ago

  5. Sabri Suby Sabri Suby

    Beautiful! You consistently deliver the goods @Bill S Kenney ;) Very keen to see more of this project. Loving the colour combination. Curious to know, when designing a brand identity do you generally design in CMYK?

    likes

    about 1 year ago

  6. Andre Ortiz Andre Ortiz

    Love this.

    about 1 year ago

  7. Ben Hockley Ben Hockley

    Agree with @Jeremiah, what's the story to tell behind the mark? Three people have coffee? Team energy?

    about 1 year ago

  8. Joe Prince Joe Prince

    Love the colors.

    Created with the Admix Designs team

    about 1 year ago

  9. Craig Smith Craig Smith

    Like @Jeremiah Adkins & @Ben Hockley I too would like to know the thinking behind what appear to be coffee stains, because if that what they are then it seems like an odd choice as to me coffee stains would be a sign of something getting old and not well looked after. However, that's all subjective, of course ;-)

    Having said that... they are very well executed coffee stains (if that's what they are) and the gradient is beautiful.

    about 1 year ago

  10. Mark James Mark James

    I had to really concentrate and stick my nose to the screen to read 're-defined'. Think the type size needs looking at, but I do like the mark

    about 1 year ago

  11. Mirco Moretti Mirco Moretti

    Oh!… U are the — B E S T.

    I can't wait for your upcoming new «Focus Lab» website, the fresh case studies and – maybe – the future ***sparkling*** book. ||||

    n.b.
    Hey folks, this is just a concept – as @Bill wrote.
    Look at their Financial project for further study.

    ^.^

    about 1 year ago

  12. Annette Diana Annette Diana

    Beautiful! Love the colors!

    about 1 year ago

  13. Kreativa Studio Kreativa Studio

    Lovely!

    about 1 year ago

  14. Bill S Kenney Bill S Kenney

    @Riki Tanone @Craig Smith @Ben Hockley @Jeremiah Adkins

    Ok so I def understand the coffee stain feel is coming through but the conceptual thinking behind it was: Exploring ways to create some simple overlapping rings ( speaking to the three core attributes of the company ) that feel more organic and hand made then just three equal strokes. I am looking for a way to express the human side behind it as opposed to cold and corporate banking. It also helped to create motion as opposed to feeling static. I think as this evolves a lighter stroke may help to mask a possible coffee stain look. Either way I just wanted to share how we got here and where this may be going.

    about 1 year ago

  15. Jeremiah Adkins Jeremiah Adkins

    @Bill S Kenney In context it makes perfect sense. ;]

    about 1 year ago

  16. Ben Hockley Ben Hockley

    @Bill S Kenney Thanks for the context and background. Appreciate the sharing. I like that you're trying to break out of the financial services mold. Looking forward to the result.

    about 1 year ago

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