Working out some new concepts for a branding project with @Charlie Waite
Created with the Focus Lab team
about 1 year ago
Curious about the thought process behind the coffee stains (I'm assuming that's what the circles are) for a bank?
While beautiful, without any context the imagery doesn't really connect to the words. Interested to see more.
@Riki Tanone Wow I didn't realize that before you mentioned it. It's possible that he didn't intend for that connection
Beautiful! You consistently deliver the goods @Bill S Kenney ;) Very keen to see more of this project. Loving the colour combination. Curious to know, when designing a brand identity do you generally design in CMYK?
Agree with @Jeremiah, what's the story to tell behind the mark? Three people have coffee? Team energy?
Love the colors.
Created with the Admix Designs team
Like @Jeremiah Adkins & @Ben Hockley I too would like to know the thinking behind what appear to be coffee stains, because if that what they are then it seems like an odd choice as to me coffee stains would be a sign of something getting old and not well looked after. However, that's all subjective, of course ;-)
Having said that... they are very well executed coffee stains (if that's what they are) and the gradient is beautiful.
I had to really concentrate and stick my nose to the screen to read 're-defined'. Think the type size needs looking at, but I do like the mark
Oh!… U are the — B E S T.
I can't wait for your upcoming new «Focus Lab» website, the fresh case studies and – maybe – the future ***sparkling*** book. ||||
Hey folks, this is just a concept – as @Bill wrote.
Look at their Financial project for further study.
Beautiful! Love the colors!
@Riki Tanone @Craig Smith @Ben Hockley @Jeremiah Adkins
Ok so I def understand the coffee stain feel is coming through but the conceptual thinking behind it was: Exploring ways to create some simple overlapping rings ( speaking to the three core attributes of the company ) that feel more organic and hand made then just three equal strokes. I am looking for a way to express the human side behind it as opposed to cold and corporate banking. It also helped to create motion as opposed to feeling static. I think as this evolves a lighter stroke may help to mask a possible coffee stain look. Either way I just wanted to share how we got here and where this may be going.
@Bill S Kenney In context it makes perfect sense. ;]
@Bill S Kenney Thanks for the context and background. Appreciate the sharing. I like that you're trying to break out of the financial services mold. Looking forward to the result.
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