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MODA | kuwait - branding
moda - is a lifestyle brand that gives young kuwaiti pop a boost of confidence in style and fashion. the classic minimal look of the brand signifies luxury yet affordable products.
with a lot of sleepless nights conceptualizing the brand's face, i've came a unique symbol from the word "moda" which is an illusion of a letter "m" that resembles a creative visual of two mountains. i added an oval shape around to make it look like a slippers - fashion.
color inspiration /
the client wants it to have a luxurious feel and it's targeted to young male culture, so we've came up a shallow shades of blue and gray - colors of winter nights when young kuwaitis enjoy in cafes celebrating the beautiful gift of cold weather.