Allan Ayala

SERIO CAFÉ | Visual Identity

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SERIO CAFÉ | Visual Identity icon mark premium coffeecup cup distressed logodesign typography logotype logo branding visualidentity brandidentity italian coffee cafe barista

First visual direction for "Serio Café" a start-up coffee barista based in Austria that provides of premium selected Italian coffee. They are thinking of expanding their brand by being a liiittle bit different. They don’t want "Serio" just to be an exceptional coffee barista, but they want it to have a sector focused on pizza. (pizza & coffee!? Yes, Italian at it’s finest!).

So depending on the direction of the visual ID, and if the plans for the brand don’t change, there might be a version of the brand dedicated to the pizza sector. Interesting, huh?


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