Mario Maruffi

There’s never a good reason to skip UX research

  • Save

Design Challenge? There’s never a good reason to skip user research.

1. User research can be achieved with any budget and timeline.

Low-fidelity prototypes and user testing with just 5 users are cost-effective and quick options. And quick, inexpensive research is better than no research.

If you are completing just a small redesign, you will still have time to develop potentially valuable insights through a fast, unmoderated remote usability test.

2. Successful ideas rely on UX research.

Without user research, your ideas may be off-target and you will lack effective evaluation criteria when it comes to deciding on the best idea to drive business growth.

Get a free 30-min UX consultation: Contact me

keyboard shortcuts: L or F like