Brand Identity Refresh

In 2019 we were given the challenge to re-brand Empower. We had evolved from a money management app to a millennial neo-bank and we wanted our brand identity to reflect that.

Credits:
Sam Elliott, Product Designer
Mackey Saturday, Brand Designer
Victor Erixon, Product Designer
Lucie Bajgart, Brand Designer

Empower
Helping solve access to credit in the US

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