Teal Website Design & Branding

Teal is a friendly and convenient service that helps people find the right finance for their startup or early stage business. It aims to be simple to use, helpful and impartial and we were asked to carry these values through to the branding and website we created.

The final logo uses the duck as a memorable element that can be repeated by itself, across the brand. The free flowing shape emphasises the simplicity and hassle-free nature of the advice process, whilst the colour gradient is suggestive of the progress being made from initial application to final financial advice.

We kept the font clean, simple and in lower case to further reflect the core principles of the brand – simple to use and friendly.

Visit our Behance for the full case study: https://www.behance.net/gallery/83561299/Teal-Branding-and-Website