Kevin Craft

The Brow Project Collateral

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The Brow Project is a micro blading eyebrow studio in the Dallas area in need of some creative direction and a new brand identity.

When I worked with Nicole, the owner, I did a few brand strategy exercises on what the essence of her company would be. Luxury, Sophistication, Femininity, Chic, and Minimal were the words that we came up with. I wanted to use that as my guide for every aspect of her brand identity.

For the logo, I wanted to convey the art of negative space, taking something away to create beauty. It’s similar to the method she uses with microblading, so I thought it fitting to have it right there in her logo. The typeface is a thin sans serif that reads as luxury. It can be easily placed over the solid colors in her brand as well as textures.

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