8 Responses

  1. Sophie Clark Sophie Clark

    Working on a logo for an electric company.
    I'm no pro when it comes to negative space but I'm exploring a couple of options here.
    Anyone willing to look at it and point out some tips? It would be very much appreciated!
    This is just a first digital sketch, it should read 'VERITEC' and it probably reads 'VERITED'
    Maybe I can get them to change their name ;)

    about 1 year ago

  2. Daniel Marina Daniel Marina

    this negative space into ED it's so so overused, my advice: try something else :)

    about 1 year ago

  3. Sophie Clark Sophie Clark

    Yes, Ed's electric...etc, I know. Problem with electricians is, if they want to be recognizable to a wide public, the plug, voltage or lightbulb are always the most obvious choice and for good reason I guess.

    I have 2 days to make them a couple of proposals so constructive feedback is welcome.

    about 1 year ago

  4. Daniel Marina Daniel Marina

    well, every client comes to you with a problem, but the obvious choice doesn't mean it's the best solution :) If you don't think this is constructive feedback I can delete all

    about 1 year ago

  5. Sophie Clark Sophie Clark

    No, I don't think "do something else" is very constructive feedback but you can leave it it's fine. I'm trying other things too so bare with me.

    about 1 year ago

  6. about 1 year ago

  7. Joe Nicklo Joe Nicklo

    I definitely saw "Verited"


    about 1 year ago

  8. Different direction for the Veritec logo.
    Any thoughts? Seen anything like it before?
    The slogan is still a WIP

    Please check the full thing
    And the van application

    about 1 year ago

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