Underpin Lanes + Lounge Pt. I
Underpin is a basement-level bowling alley and bar opening soon in Spartanburg, SC. This shot and the next few will showcase some directions for it, resulting in the final, live brand.
This direction played with the concept of the name and the bars' underground location, playing with the type and and layout.
Like what you see? Check out Vigor, a restaurant branding and marketing agency in Atlanta online!
black
bowling
bowling alley
bowling logo
bowling pin
branding
design
icon
illustration
logo
monogram
orange
restaurant
retro
wordmark
View all tags
Posted on
Jan 10, 2020
More by Vigor View profile
Like