Just published a portion of this project on Behance. Go Check it outtt.
"Kryptid is a hypothetical snowboard company targeting backcountry snowboarders. The term "cryptid" refers to creatures who existance is suggested, but not confirmed. (i.e. Sasquatch, or Yeti). The idea was drawn from the idea that backcountry boarders are creatures of the woods, just like Sasquatch and the Yeti. They own the woods and create their own trails. They become one with the Kryptids. "
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