How to design effective digital products and services

1. Start with user research and field studies 🔍

Task analysis enables you to understand how users perform tasks and achieve objectives, while user testing and interviews are vital to fully comprehend users’ needs and identify the opportunities to satisfy them.

By using research activities, you can gather data on a range of elements, such as journey maps, personas, use cases, and user stories, that will give you and your team a clear picture of your users.

2. Test low-fidelity concepts and prototypes with real end-users 👥

You can gain valuable insights into users and confirm their core needs, expectations and feature hypotheses simply by testing a rough concept of your product.

Prototype testing helps you prioritize product features, define user flows and find unknown areas of risks or opportunities.

3. Iterate on the design 🎯

To create a product that is the best fit for your target users, you must iterate.

Test design assumptions on a small number of users and utilize the analyses of their experiences to create an improved iteration of your product. Refine your design in increments to get the most out of each test round.

More by Mario Maruffi

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